FAQ
Frequently Asked Questions

You get time back, and a site built to bring in business. That means a layout that guides visitors toward contacting you, copy and structure set up for search, a site that works properly on phones, and branding that carries through every page. You also get one human person to call when something breaks.

A template makes you fit its layout. A custom design starts with your content, your brand, and your goals, then builds the layout around them. It’s the difference between a suit off the rack and one that’s tailored.

Not at all. We handle the technical side and explain things in plain language. You bring the knowledge of your business, and we turn it into a site.

Here’s where the investment begins. In order to get your website ranked, we determine who your competitors are, then we audit your website. This will identify some key metrics like keywords that your competitors out rank you on. We give suggestions on how to gain your ranking locally and globally depending on your industry and goals. For a complete guide, refer to our article here. 

Stock photos are easy, but visitors can often tell. They’re generic, and your competitors may be using the same ones. Custom photography shows your real team, your real space, and your real work. That builds trust faster than anything else on a page, because people hire people.

Yes. A short video can tell your story in thirty seconds in a way paragraphs can’t. It also gives you content to use well beyond the website, including social media, email, and ads. One well-planned shoot can supply months of material.

Everything looks like it belongs together. When one creative handles your photography, video, branding, and website, the colours, style, and message stay consistent. You also skip the back-and-forth of managing multiple vendors who’ve never spoken to each other.

Quality visuals keep people on your page longer and make your business feel established. They also help your SEO, since original images properly sized, named, and described support both search and accessibility. Slow, oversized, or low-quality images do the opposite.

Phone photos are great for day-to-day social posts. For your website, your most important images deserve better lighting, composition, and editing. I can also help you figure out which images are worth a professional shoot and which can stay casual.

We talk through your goals and what you want to show, then I plan the shots around that. On the day, I direct and keep things relaxed, even if you hate being in front of a camera. You don’t need to be a natural. That’s my job.

We mainly work with WordPress and Shopify. We tested Webflow, Squarespace, and Wix. Those platforms are not as robust and technically customizable as the ones we work with. 

This is where creating content is important along with getting reviews like Google or Yelp. Being a trusted source in your industry is imperative. So building up your content library is very important so that AI platforms (ie., chatgtp, claude, gemini) recognize your business. Also forums like Reddit and contributing to threads in related topics are very helpful.